Web design is the process of designing and building websites. It involves a variety of disciplines and skills, including graphic design, user experience design, and search engine optimization, as well as programming and HTML/CSS coding.

In web design, a designer works to create a website that is visually appealing, easy to use, and effective at achieving its intended purpose. This can include creating the layout and overall look and feel of the site, as well as developing the site's functionality and interactivity

Effective web design involves careful planning and consideration of the target audience, the purpose of the website, and the content that will be included on the site. It also requires an understanding of the technical limitations and capabilities of the web, as well as the latest design and development trends.

Overall, the goal of web design is to create websites that are visually appealing, user-friendly, and effective at communicating the intended message or achieving the desired outcome.